The women-owned and led, minority-owned, BIPOC brand, Shades By Shan launched The Lip Shine—a lip gloss in a limited-the Pantone Color of the Year 2024, 13-1023 Peach Fuzz. 
 
The collaboration aligns with Pantone’s 25^th anniversary of the Pantone Color of the Year. 
 
The Lip Shine is a high-shine lip gloss designed to provide long-lasting color and shine without leaving a sticky residue. It is made with Almond, Olive and Jojoba Oil to also care for your lips. The Lip Shine is cruelty-free, vegan, paraben-free and lightweight. 
 
This comes in a rectangular glass-like bottle and a high shine cap to reflect the gloss’s high sine formula. The Lip Shine applicator is oval with two flattened sides for application. 
 
A portion of the proceeds will go to Shades By Shan’s MamaBerries Nonprofit Foundation 501C3 which helps single parents in need.
 
Founder Shan Berries, Shades By Shan launched its Shine Series campaign from December 2023 through January 2024 to spotlight female entrepreneurs in the San Francisco Bay area who display a strong sense of community, unity and teamwork. The campaign and the brand align with the message behind Peach Fuzz of supporting meaning connection and positivity. 

 

 

 

 

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A post shared by Shades By Shan Cosmetics (@shadesbyshan)

 

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